It just meant the themes of Jem and Jerrica were very apparent now, and very accessible to a lot of different people, so I thought that was an interesting way to do it. And let’s use social media as part of the storytelling device, because everybody has a secret identity. It brings new story to the canon, and we get to establish a real character in the real world that you can root for and cheer for, and as she goes along we can add all the craziness and fantasy and sci-fi that the cartoon has. This is the thing." We’re focusing on Jem and the Holograms, when we should be focusing on Jerrica. And then social media, and I was all, "This is it. So I was sort of discouraged, but for those 10 years I kept thinking about Jem because I loved the property, I loved the idea of this empowerment story. I pitched it to Hasbro and Universal, and it was trying to do the cartoon exactly how it was, and there was just something missing. I’d actually pitched Jem about 10 years ago to Hasbro, before I ever made my first feature. Joe movie already, then why not just keep going down the line? "Let’s use social media as part of the storytelling device, because everybody can get fame overnight." I’m the youngest of five kids, so it was around.
On the eve of the movie’s release, I chatted with him about the challenges of adapting the show, the influence Justin Bieber had on Jem, and how the internet became a character unto itself.īryan Bishop: So one of the first questions I’m sure a lot of people have is: why Jem? What led you to the property and how did you get involved? Joe: Retaliation Justin Bieber: Never Say Never) describes as the Batman Begins of what could become a series of Jem films. It’s a broad reinvention, leaving behind much of the sci-fi strangeness for a more earnest take that director Jon M.
Thirty years after Jem first debuted, it’s getting a big-screen reinvention - only this time Jerrica is a shy singer-songwriter who stumbles upon YouTube fame and is quickly thrust into the Hollywood spotlight. Providing guidance and some sweet holographic costumes was Synergy, a massive computer / synthesizer housed in a secret Batcave-like facility. A flashy combination of rock musical and superhero soap opera, it followed music executive Jerrica Benton - living a double life as the mysterious rock icon Jem - as she and her band The Holograms battled against the nefarious evil group The Misfits. In the era of bizarre 1980s children’s cartoons, nothing stood out quite like Jem.
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